Social media is the key to many successful internet businesses today. It’s a fantastic way to advertise across a widespread forum about a wide variety of topics. Companies and brands are willing to provide major financial compensation to online personalities, bloggers and even regular people in exchange for their help with advertising.
The key is first gaining enough of an online following. This can potentially be more difficult than you might think. With so much to compete with on the internet, you have to provide something unique to get noticed. However, even being unique doesn’t guarantee that you even get off the ground in the first place. What you really want to focus on, especially near the beginning, is including content in your social media that, if not unique, will really grab people’s attention. One of the best examples I’ve ever seen was a new blogger taking the time to detail an oil spill in Lake Michigan. I’ll give you a detailed description of the post and the event that inspired it to hopefully give you some ideas for yourself.
Oil spills are really horrific and generally draw a lot of attention, especially from social media users who tend to be younger and more involved in activism. This particular spill happened after a machine malfunction and ended up dumping over 1600 gallons of oil into the lake. It’s no surprise that the culprit happened to be BP. However, instead of just focusing on the event and the company responsible for it, the blogger wrote in detail about the clean-up of the spill. Specifically, she talked about the efforts of the HAZWOPER crews that were coordinating all the efforts.
I had never even heard the term HAZWOPER before, so I was very intrigued. The blogger went on to describe that HAZWOPER stood for Hazardous Waste Operations and Emergency Response(click here to read more ). Whenever there is a chemical spill, it’s usually these people that are called in. The HAZWOPER workers immediately flew into action upon arrival. They determined that the area affected by the spill was concentrated along an approximately half mile portion of shoreline. The crews measured levels at the bottom of the lake and luckily determined that it remained unaffected. HAZWOPER crews then got to work cleaning up the shoreline. They focused mostly on removing any sand or rocks that had traces of oil. Luckily, the leftover oil in a nearby cove had tuned into asphalt along the rocky wall. The HAZWOPER crews determined that this didn’t pose a serious problem to the environment and wildlife of the area. After separating the remaining oil patches farther out on the water, they determined that any further intervention would really do more harm than good.
After I ran across this initial post, I’ve been following the blog ever since. Reading about the oil spill and the HAZWOPER crews that cleaned it up really caught my attention and kept it. What I’ve tried to illustrate to you here is an example of a good way to get people to follow you on social media. Once you build up enough of a following, companies will certainly be interested.