Internet marketing has been an great solution to increase exposure and visibility for a long time, providing individuals and their ventures with the unrivaled opportunity to become more popular in a short time.
This is the case of a local recreational kayak shop, which has recently reached an all time high in revenue, mainly due to the fact that it approached The Kayak Critic (a kayak review site), and asked them to do a spotlight review article on their recreational kayaks and link to their new online shopping website. This has been a brilliant internet marketing strategy that they are now looking to duplicate with other related review sites.
The Main Reason They Did It
Getting reviewed on a popular and related website, such as the kayak review site above, increases brand awareness among potential customers. Internet has become the primary source of information, and people who are interested in a specific hobby or activity, such as kayaking, are more likely to purchase from a company that as a good web presence online.
Once customers find your business, their next action is going to be searching for reviews, opinions and testimonials pertaining to your specific company. Therefore, once they see the review of that kayak shop and their offering of recreational kayaks, they became instantly more trustworthy, and they will certainly give, at least, a call to that shop. The more customers see the review, the more calls the shop will receive, along with potential orders and, consequently, increased revenue.
The Other Reason They Did It
Moreover, the kayak shop has also received the opportunity to increase their online search engine ranking, thus increasing their organic traffic to their site at the same time. Since the kayaking review was published on a website with a high authority, popularity and ranking, and the shop was linked back, its ranking was automatically influenced by the website and was able to get substantial link juice from it.
Once the search engines indexed the recreational kayak review article spotlighting the kayak shop, it started to climb in ranking and was displayed within the top 10 search engine result, a much higher position than they ever were. Consequently, prospective customers who surfed for kayaking related keywords on the web were be more likely to see and in doing so, more likely to click their site. That’s how the whole business received more orders and their revenue increased, as a consequence of the good rating, visibility and position.
How You Should Do It
If you want to implement a similar strategy the first thing you need to do is make an excel sheet of the all the related websites to the product niche you are selling. These sites do not have to be review sites only, but could be high authority sites, that in one way or another, relate to your product topic.
So if you are selling fishing gear, you can approach a site that is about the outdoors and not necessarily just about fishing. Once you have that list, start calling and emailing the contacts listed for that particular website. This is the hardest and most time consuming part, but it will pay in dividends for years to come.